Dove convoca Dove Urban Casting. Con el lanzamiento de Dove Perfect Curves (anticelulitico reductor reafirmante – serum efecto frío) Dove busca a las próximas tres protagonistas de la versión española del spot de Dove Perfect Curves que se emitirá en exclusividad en Tele 5.
Queriamos educar a padres y a niños sobre nutrición.
Converse quería celebrar de una manera muy especial el aniversario de su marca.
The challenge was to launch a new LG TV ‘Scarlet’ in a cluttered and competitive category whilst ensuring international strategy was relevant to local Dutch audience. We opted for a classic tease and reveal strategy launching Scarlet as a ‘new TV series’ and not as a ‘new series of TVs’.
Results were fantastic with the Scarlet TV range selling out in the Netherlands.
The challenge was to promote the Nike Human Race in Istanbul to a population that did not see running as part of their sporting culture. The solution involved creating a paid-for media partnership including traditional advertising spots on TV, in newspapers, in magazines, online and on mobile with out-of-home activity on 150 bridges in Istanbul. Results were astounding with over 30,000 people applying to take part!
Dove Urban Casting
Clara y Tulipán
Converse 20th centenary
LG Scarlet
Nike Human Race