Dove convoca Dove Urban Casting. Con el lanzamiento de Dove Perfect Curves (anticelulitico reductor reafirmante – serum efecto frío) Dove busca a las próximas tres protagonistas de la versión española del spot de Dove Perfect Curves que se emitirá en exclusividad en Tele 5.
The challenge was to launch a new LG TV ‘Scarlet’ in a cluttered and competitive category whilst ensuring international strategy was relevant to local Dutch audience. We opted for a classic tease and reveal strategy launching Scarlet as a ‘new TV series’ and not as a ‘new series of TVs’.
Results were fantastic with the Scarlet TV range selling out in the Netherlands.
Dove Urban Casting
Converse 20th centenary
LG Scarlet