Dove convoca Dove Urban Casting. Con el lanzamiento de Dove Perfect Curves (anticelulitico reductor reafirmante – serum efecto frío) Dove busca a las próximas tres protagonistas de la versión española del spot de Dove Perfect Curves que se emitirá en exclusividad en Tele 5.
Converse quería celebrar de una manera muy especial el aniversario de su marca.
The challenge was to launch a new LG TV ‘Scarlet’ in a cluttered and competitive category whilst ensuring international strategy was relevant to local Dutch audience. We opted for a classic tease and reveal strategy launching Scarlet as a ‘new TV series’ and not as a ‘new series of TVs’.
Results were fantastic with the Scarlet TV range selling out in the Netherlands.
The challenge was to promote the Nike Human Race in Istanbul to a population that did not see running as part of their sporting culture. The solution involved creating a paid-for media partnership including traditional advertising spots on TV, in newspapers, in magazines, online and on mobile with out-of-home activity on 150 bridges in Istanbul. Results were astounding with over 30,000 people applying to take part!
Dove Urban Casting
Converse 20th centenary
LG Scarlet
Nike Human Race