Dove convoca Dove Urban Casting. Con el lanzamiento de Dove Perfect Curves (anticelulitico reductor reafirmante – serum efecto frío) Dove busca a las próximas tres protagonistas de la versión española del spot de Dove Perfect Curves que se emitirá en exclusividad en Tele 5.
Queriamos transmitir e incrementar el conocimiento de la diversificación de producto de Converse, siempre reforzando sus valores de marca de rebeldía, originalidad y autenticidad.
Converse quería celebrar de una manera muy especial el aniversario de su marca.
The challenge was to promote the Nike Human Race in Istanbul to a population that did not see running as part of their sporting culture. The solution involved creating a paid-for media partnership including traditional advertising spots on TV, in newspapers, in magazines, online and on mobile with out-of-home activity on 150 bridges in Istanbul. Results were astounding with over 30,000 people applying to take part!
Two climbers spent two weeks living, eating and sleeping on a 7.2 metre platform extending from a billboard advertising the Discovery Channel’s new series called ‘Everest: Beyond the Limit’.
Dove Urban Casting
Converse Shoefitti
Converse 20th centenary
Nike Human Race
Everest: Beyond the Limit