Teniamos que adoptar un nuevo modelo de Comunicación, utilizando el Marketing Social como driver, creando interés a través del una permanente generación de contenido en medios sociales, e incrementando el alcance con virales y herramientas de messaging.
Dove convoca Dove Urban Casting. Con el lanzamiento de Dove Perfect Curves (anticelulitico reductor reafirmante – serum efecto frío) Dove busca a las próximas tres protagonistas de la versión española del spot de Dove Perfect Curves que se emitirá en exclusividad en Tele 5.
Converse quería celebrar de una manera muy especial el aniversario de su marca.
The challenge was to promote the Nike Human Race in Istanbul to a population that did not see running as part of their sporting culture. The solution involved creating a paid-for media partnership including traditional advertising spots on TV, in newspapers, in magazines, online and on mobile with out-of-home activity on 150 bridges in Istanbul. Results were astounding with over 30,000 people applying to take part!
LG ARENA
Dove Urban Casting
Converse 20th centenary
Nike Human Race